Published On: Tue, Apr 16th, 2019

Amazon Flooded By ‘Fake Reviews’ Consumer Report Says

Amazon preparing for Black Friday, 2014

A report from the U.K. consumer group Which? has said that Amazon’s website is being flooded by “fake five-star reviews” on products. The BBC says that the online retail giant is receiving top reviews for popular items, such as smart watches and headphones, many of which were unverified – where there is no proof that the person submitting the review has purchased the product.

During its investigation, Which? said that after it searched for headphones on the site, it found that all of the results on the first page were for items that were from unknown brands. The source indicates that out of 12,000 reviews, around 87 percent were from unverified purchases.

In a report from The Guardian, Natalie Hitchins, the head of home products at Which?, has said that Amazon is “losing the battle against fake reviews” adding that the company must do more to “purge its websites of unreliable” reviews and that customers need to be more vigilante when shopping online.

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Amazon Flooded By ‘Fake Reviews’ Consumer Report Says